The watch industry's largest fair, Watches & Wonders, has announced the inclusion of seven independent brands for its 2025 edition. This signals an important step for the Salon and will be accompanied by a redesigned floor plan for the event to be held between April 1 and 7, 2025.
Bulgari, who has been exhibiting in downtown Geneva since 2022, will now be part of Watches & Wonders for the first time. Along with Bulgari, Armin Strom, HYT, Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger have also confirmed their attendance. In total, 60 brands will be present at the Salon.
The first four days of the event will be exclusive to retailers, journalists, and professionals, followed by three days where the general public is invited to attend. This move is significant as it aligns with the many parallel events that are organized around Watches & Wonders, bringing a consolidated presence to the fair.
A noteworthy parallel event, Time to Watches, will also be held during the same dates. The organization hopes to attract around 50 brands to the Villa Sarrazin, located within walking distance from the Watches & Wonders venue. This news has generated excitement among potential exhibitors and could revitalize Time to Watches.
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